On average, salespeople who send at least one follow-upwards email after no response reach a 27% answer rate. Those who don't send one become stuck at a xvi% average answer rate.

You don't want that eleven-point gap to cost yous a major contract or forbid you lot from exceeding quota. In this mail service, I'll show you how to ship a follow-up electronic mail later no response — and get that prospect to close at last.

Free Download: 30 Follow-Up Email Templates

In this post, nosotros'll explore:

  • Why transport a follow-up email after no response?
  • How to Write a Follow-Upward Email After No Response
  • 2d Follow-Upwardly Electronic mail Afterwards No Response
  • Follow-Upwardly E-mail Afterwards No Response Example
  • Templates for Follow-Upwardly Emails After No Response

Why send a follow-up e-mail after no response?

It'southward elementary: Following upward is critical because information technology significantly increases your chances of getting a response.

How many times has a deal been going along without a hitch until, suddenly, it's not? One week of silence passes, and so two, and you're left wondering what you did wrong and if there'due south any way to fix it.

By this bespeak, you lot've likely sent previous follow-upwards emails or left voicemails on your prospect's inbox. Even if the state of affairs looks bleak, it'south of import to proceed following up after no response.

Inquiry shows that if you add together just ane more follow-up email, you tin can increase your average reply rate by xi percent points. Those eleven percentage points may expect modest, simply they're the deviation between a yes and a no.

Follow-upward emails besides have a higher respond rate in general. The kickoff follow-upwardly e-mail has a 40%-increase in reply rate in comparison to the showtime e-mail. For case, if your average respond rate for your outset electronic mail is 5%, your follow-up electronic mail will have an boilerplate reply rate of 7%.

So don't ever skip post-obit upward — information technology tin cost you a closed-won bargain.

When to Follow Upwardly Later No Response

At most, wait iii days earlier following upward after no response.

If you wait a week, information technology'll be as well long. And if you lot ship an e-mail on the same day, you'll appear drastic. Send two to iii emails in your sequence, and remember: never send a breakdown email. Instead, leave the chat open and render to it at a later on engagement.

On that note, allow's become over best practices for sending a follow-upwardly bulletin.

How to Write a Follow-Upwards E-mail Later on No Response

  1. Ask yourself if you included a close in your start effort.
  2. Resist the urge to re-send your first email.
  3. Don't follow up likewise quickly.
  4. Write a truthful bailiwick line.
  5. First the bulletin with a reminder of your terminal touchpoint.
  6. Resist the temptation to be passive-aggressive in your opening.
  7. Keep the torso of the email as short as possible.
  8. Include a phone call-to-action at the end.

If your prospect doesn't respond to your first electronic mail, yous might be thinking to yourself, "Well, if they didn't reply the first fourth dimension, and then surely they're non interested in the product and I should leave them lone."

Wrong.

Many factors affect a prospect'southward decision to not answer to your email. It may not have been the correct time; they may take seen it, just forgotten to reply; your electronic mail got buried in their inbox; they may not be interested at present, just if you stay in contact, they'll exist interested later.

There are too many reasons for following up. So, what'southward your adjacent step? Here are several principles to adhere to when sending a follow-up electronic mail later no response. Follow them, and yous're more likely to welcome a few of those dissipated prospects back into your open arms.

i. First, ask yourself (honestly) if you included a close in your start attempt.

Kickoff, ask yourself if you included a close in your beginning attempt. When we ship an initial follow-upwards electronic mail to fish for a response, salespeople frequently soften them. We throw in an "I'd love to hear back from you" or "I'd like to learn more near what you exercise."

The problem is, these aren't questions and none of them ask for a close. Closing isn't just a will-they-or-won't-they-sign-the-contract question. Every communication you lot accept with a prospect — from initial outreach to final paperwork — should include a close. Whether y'all're closing for another five minutes of their time, a demo, or a discovery call, y'all'd better have a purpose and call-to-activeness every fourth dimension you lot reach out to your prospect.

So, instead of an ambiguous statement like, "I remember I tin can really help you lot. I promise nosotros tin can grab up soon," make sure yous requite your prospect an opening to reply. Include firm questions like, "Are y'all gratuitous for a demo this Friday?" or "Can you lot return all feedback on the initial proposal by next Tuesday?" and give your prospect an actionable request to respond to.

2. Resist the urge to re-send your commencement email.

Never cutting and paste or forward the original email. Information technology might feel empowering, but all it's doing is advertising to your prospect that you lot're making them experience guilty for non responding. From a practical standpoint, this leaves your emails vulnerable to being filtered by spam or blocked entirely.

Care for each follow-upwards email as a bare slate. Try new subject lines, opening greetings, and calls-to-action. You never know what'south going to finally move your prospect to respond — so why limit yourself to one electronic mail thread that already has 9 obsolete letters weighing information technology down?

iii. Don't follow up too quickly.

Salespeople like to categorize themselves as persistent. It's one of our calling cards and function of our identity, but when following up, persistence tin begin to look a lot similar pestering.

Being persistent without insight into why the prospect isn't responding is not smart. If you're merely waiting a 24-hour interval or 2 to touch base again after the first outreach email, you're non giving them time to answer.

Worse, information technology signals to your prospect you're not that busy — and no i wants to work with a drastic salesperson. Wait at least 3 days between your get-go and second follow-up attempt. And so and only then should yous accelerate your outreach cadence.

4. Write a truthful subject line.

You might be tempted to "embellish" your discipline line, but trust me when I say: Don't. Using subject lines like, "Re: Our meeting last week," or "Post-obit up on our phone call," when you've never completed either of those actions with the prospect, is lying and e'er a bad idea.

Don't effort to trick your prospect into opening your emails and responding to them out of defoliation. Keep your subject lines positive, clear, and concise. Consider using something like:

  • "Bumping this in your inbox": This lets them know that yous've sent an electronic mail before, and are sending another message in case they missed the start message.
  • "Resources list for [concern name]": Another great option that makes your prospect curious about what they might find inside.
  • "Following up later the demo last week": An easy pick if you've already carried out a demo with the prospect.

Looking for more ideas? Bank check out these email subject lines and download more for gratis below.

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4. Starting time the message with a reminder of your last touchpoint.

But as lying to your prospect is in poor sense of taste, then is sending a second electronic mail without making information technology evident you've been in contact before. This might work if you're especially close with the prospect — say, if you're childhood friends. (Unlikely, but that might exist the case.)

Most likely, y'all and your prospect don't collaborate often enough for them to think you. Or they might remember you, merely need a reminder of why you're reaching out again. And information technology doesn't have to be something as explicit equally, "This is a follow-upwardly to an email I sent you concluding week," or as impersonal every bit, "I'm contacting you again afterwards attempting to connect with you lot a few days agone."

These types of sentences tin can feel wooden and even accusing. They make it seem similar the prospect willfully ignored your email. Maybe they did, but that tin because of various reasons, including that they were busy when they start opened your electronic mail.

Attempt unproblematic, straightforward reminders that brand you sound friendly and willing to provide more than value. Your opening should too get to the point quickly, reminding your prospect of the call-to-action you lot gave them in your previous bulletin. Here are some examples:

  • "Promise you're well. Did you accept a risk to look at the [articles, resources, links] I sent last calendar week?"
  • "I hope y'all're having a not bad calendar week. Did you get a run a risk to look over the contract I sent on [appointment]?"
  • "Promise you're enjoying the production samples so far. I shot you an electronic mail final week to get your temperature on the samples and am bumping this up to the top of your inbox."

v. Resist the temptation to be passive-aggressive in your opening.

When you lot've sent one or two emails and haven't heard back, it'south easy to start to take it personally. Salespeople accept to have thicker pare than that. Lines similar, "I've tried to attain y'all a few times at present," or "I know yous're decorated, I'm decorated too," practise nothing to motion your deal forward.

Best case scenario, you guilt your prospect into responding to your message. Worst case, yous offend and amerce them. If yous attain out a few times and don't hear dorsum, keep your tone positive.

When in doubt, assume positive intent. Phrases similar, "Just wanted to bump this electronic mail to the pinnacle of your inbox," or "Wanted to touch base on this," quietly acknowledge your prospect is busy and might but demand a gentle nudge to get the ball rolling once again.

6. Keep the torso of the electronic mail as short as possible.

A follow-up email shouldn't contain more than a few bullet points or paragraphs. Stick to ii-three paragraphs at well-nigh, because remember — your prospect already got your commencement email. Your 2d email should complement the starting time, not overwhelm your prospect with more data that volition make information technology harder to respond.

The body of your follow-upwardly e-mail should:

  • Provide more value to the prospect.
  • Clarify how the prospect will benefit if they keep to engage with you.
  • Make information technology irresistible to answer your call-to-activeness.

On that note, let's talk almost calls-to-action.

seven. As ever, include a call-to-activeness at the stop.

Your prospect should never walk away from i of your emails without knowing what they're supposed to do. Tell them what you want from them and you're more likely to get it. Do you want them to answer a specific question? Provide more information nearly their company? Frontwards y'all to the correct person who'd be able to handle the deal?

Ane thing to note: The call-to-action should never be the same as the one in your first email. Your prospect likely already saw the offset electronic mail, and maybe they found the phone call-to-action too much for them at the time. Increase your chances of a response by adjusting your shut.

We become over that in more detail in the next section, because this volition come up into play if yous need to send a 2d e-mail after no response.

2d Follow-Up Electronic mail Later No Response

When sending a 2nd follow-up electronic mail after no response, you lot must call back almost timing first. Wait iii days earlier getting in touch once again, and always send a fresh message. Last, include a call to action that shows your prospect what you want them to do next.

How to Ship a Second Follow-Upwardly E-mail After No Response

You lot should keep in mind the following important tips if you need to follow up a second time:

Adjust your close every time yous don't get a response.

If you need to follow up a second time and you lot're nonetheless non getting a response, you might simply exist suffering from the wrong telephone call to action. Each time yous follow upwardly with a prospect subsequently no response, your shut should get easier to evangelize on (because each electronic mail that goes unanswered, it gets easier and easier for your prospect to ignore you).

If your commencement follow-up email asked for a meeting, your second might ask for a referral instead. If yous even so become no response, your tertiary email should request more general information. For case, you might ask, "I'1000 trying to navigate your system right now. Where's the all-time identify for me to go to larn more about Team X and Project Y?"

If all else fails, enquire a question entirely disconnected from work. If a new putting range opened in their town, ask, "I saw you take a new Topgolf open in your neighborhood! Have you checked it out all the same?"

At times, it's easier for prospects to reply personal questions well-nigh themselves. It reminds them you're a human and non only a sales automobile. Once you get a response to your Topgolf question, steer the chat back to business.

Don't send a breakup email.

Never send a breakup email. If you've tried these steps, cease sending your prospect emails. Go away, wait, and follow upwardly a few months later.

There's an old sales adage warning reps not to announce intent. If you send a frustrated email afterwards your fourth follow-up proverb, "Well, since I haven't heard from y'all, I'll assume yous're not interested," yous've fabricated your prospect feel bad, made yourself await like a victim, and decreased the likelihood of them reaching out to you in the future.

By non saying anything and reaching out again after a few months have elapsed, you've kept yourself in a position of authority and avoided passive-aggressively blaming your prospect for never responding. Follow upward with a friendly, "I hope y'all had a bang-up summer! I know a lot of clients are focused on [benefit your production/service offers] heading into the fall months. Is this a priority for your company right now?"

Follow-Upwards Email Example

Beneath is a great follow-up electronic mail template I've used in the by.

If that one doesn't fit your situation, I've drafted several more examples.

Follow-Upward E-mail Templates

follow up email example templatesWe've packaged xxx follow-up e-mail templates for you to use in any situation, including:

  • Full general follow-ups.
  • Syncing with recruiters.
  • Touching base of operations with sales prospects.
  • Reconnecting with networking contacts.

Download the templates now and customize them to transport the perfect follow-up email. Later you're done downloading your free templates, come back and cheque out the ones below.

ane. Following Upwards After Sending Resources

If you sent a listing of resources and the customer hasn't responded, use the below email template. You lot might have even seen that they opened the email on your CRM, only they didn't get back to you. In that instance, they're probable as well busy to respond.

Tip: If they didn't respond to your starting time resources e-mail, whittle it downwards to simply 1 or two especially specific resources that connect to their pain points and needs.

two. Post-obit Up Afterward Demo

Most customers who've gotten to the demo stage won't ignore your emails. They're likely very interested in purchasing your product or service. Only if there's a customer who received a demo and so stopped responding to your emails, it'due south useful to touch base once more and ensure y'all're nevertheless on their radar.

Tip: Refer to the concluding call-to-activeness you established, then provide an alternative that may exist more feasible.

3. Following Up After a Missed Call

Have yous sent an email and too called? And neither of those accept gotten a response?

First, this is ane of those situations where you'd look a week. You don't want to pester the prospect too much. 2nd, transport an email that re-establishes the value you tin can bring to their company.

Tip: If you've tried to go in contact several times and get no response, it'southward condom to assume they're not the right person to talk to — or they're an unqualified atomic number 82. Either enquire for some other contact, or terminate emailing the person and wait for the visitor to hire the right contact.

4. Following Up After Sending a Contract

For smaller or freelance businesses, sending a contract is something you exercise early on on in the sales bike — more like to a quote than a legally bounden document.

If yous're in enterprise sales, sending a contract is a much bigger bargain. It's unsaid that the recipient is ready to sign at that bespeak, and then yous probably won't need to follow up.

However, if you've failed to go a response after sending a contract over e-mail, send a short check-in message.

Tip: You've gotten to the contract stage considering you've finer created a connexion. Utilise emotions — positive emotions — to amp up their enthusiasm.

5. Following Upwards Subsequently They Submitted a Sales Inquiry

Your prospect may have submitted a form, signaling purchasing intent. Yous responded, but they didn't get back to you.

This lead is still hot, and it'southward most definitely worth following upward.

Tip: Repeat their pain points, reminding them why they reached out and why they need your product.

6. Following Up After You Connected on Social Media

If you lot continued on social media, sent an email, and received no response, follow upwardly again — peculiarly if the prospect seemed interested in your offering.

Tip: If your first email didn't get a response, provide more value than y'all did previously, and don't forget to include a call to activity.

7. Following Up Subsequently They Don't Renew their Contract

Some prospects cull to ghost when it'south time to renew their contract, ignoring your first email and even automatic reminders from the organisation.

Tip: The prospect may not be ready to renew because of a budget or internal issue. Close with a request for a call so you lot tin can pitch alternative options, such every bit an adjusted package.

8. Post-obit Upwardly Later on Sending a Quote

Typically, you send a quote over email, and if you receive no response, it's critical to follow up then that you can re-emphasize the efficacy of your solution.

Tip: Like in the concluding example, the prospect may be encountering an unexpected internal concord-upwardly. Offering the opportunity for them to talk through some of the terms and fees, and be open to negotiation.

9. Following Up Afterward Sending Product Samples

In some industries, such as the impress and manufacturing industries, product samples are required before the prospect can move forwards with a quote, contract, or purchase.

E'er follow-upwards if they didn't respond to your kickoff email — especially if they're an enterprise client.

Tip: If they're non responding after receiving the samples, the products may not be a good fit. Offering an opening for them to ask for additional samples.

10. Post-obit Upward After a Free Trial

A free trial is a nifty opportunity to showcase your company'southward SaaS product and to capture a prospect's attention. If the trial menstruum is about to terminate and your prospect isn't responding to your emails, it'due south time to check in.

Tip: A prospect's lack of response does not necessarily mean "No." And if they took a costless trial, they're very much interested in your offering. Merely they may need more than time. Offer an extension if possible, and ever try to schedule a call to notice out how the trial is going.

E'er Ship a Follow-Upwards Email Afterward No Response

Salespeople work hard, and receiving answers to our emails makes us feel successful. We don't want to ship too many follow-up emails, but they're critical for leading the conversation toward a closed-won deal. Test out a few of these tactics in your follow-up outreach and scout as they make a meaning difference in your response rates.

Editor'due south annotation: This post was originally published in June 2018 and has been updated for comprehensiveness.

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Originally published Mar fourteen, 2022 8:00:00 AM, updated March 14 2022